006 | fashion DESIGN
Material: textile
Process: foam printing, pleating, tailoring, pattern design
collection: 5 outfits
concept, Design, realization: Hannah Friederike Fischer
supported by: Gore Bike Wear
StVO
middle aged men in lycra
I love cycling, but I do not want to look like a cyclist.
The word mamil (middle aged men in lycra) sums up my dilemma: cycling wear beyond outdoor jackets and neon yellow vests is rare. The Copenhagen cyclist movement Cycle Chic has coined the phrase “Style Over Speed”, inspired by their ironic manifesto for more style on bikes and against traditional forms of cycling wear.
The StVO collection is a modern interpretation of cycling wear. It explores the relationship between fashion and functionality, combining the principles of practical clothing with the aesthetics of fashion and thoughtful design.
photos: jan kapitän
model: luise hoppe
hair + make up: vi nghiem tuong